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Fire Department Press Release Latest Misuse of Nixle Emergency Alert System

An Alameda Fire Department press release appears to be the latest misuse of the city's emergency alert system. (Alameda Fire Department)

An Alameda Fire Department press release appears to be the latest misuse of the city’s emergency alert system. (Alameda Fire Department)

An Alameda Fire Department press release, touting a new Community Paramedic Program, appears to be the latest misuse of a City of Alameda emergency alert system.

The press release was distributed on Friday, through the City of Alameda’s Nixle account.

When the city switched from the CodeRed reverse 9-1-1 system to Nixle in June of last year, officials said that important reasons for residents to subscribe included:

Emergency Alerts

  • A big fire in your neighborhood
  • A major traffic incident
  • A Shelter-In-Place order

Community Notices

  • Missing person bulletin
  • Temporary street closure
  • Major sewer pipe rupture

In a City of Alameda press release, then-Fire Chief Mike D’Orazi stressed that “this [Nixle] will provide community members with the important information they need, especially during emergencies.”

In August of last year, the Alameda Police Department issued via Nixle a notice of State Assembly representative Rob Bonta’s planned town hall meeting at the Alameda Free Library. That town hall meeting was called off subsequent to Action Alameda News inquiries at city hall.

Likewise, Action Alameda News has asked city officials to look into the current incident.

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