Through February, readers reported to Action Alameda News that they had received telephone calls surveying their opinion about a potential parcel tax at $499 per year, than at $699 and then back at $499.
It’s unclear if the proposed tax would replace the one voters approved in 2011, which was scheduled to run for seven years.
Chief among the tasks that the consultancy signed-up for was to develop a feasbility study to:
- Develop potential parcel tax strategies to meet Client’s funding needs to be tested in polling;
- Collaborate with EMC Research to design, conduct and analyze an opinion survey of voters in the District to assess the feasibility of a parcel tax measure (public opinion poll pricing listed in Exhibit 1);
- Conduct a demographic analysis of voters in the District and how they break into key sub-groups by age, ethnicity, political party, length of residency, parents and other key criteria;
- Analyze past election results in the District and region to understand voter turnout trends and other relevant voting patterns;
- Research other local tax proposals that may be heading to an upcoming ballot that could compete with Client’s Parcel Tax Measure; and
- Make specific recommendations regarding the optimal election date, election type (polling place or mail-in), tax rate, tax structure and other important Parcel Tax Measure features.
The contract also calls for the firm to develop the ballot measure itself and conduct a public information campaign.
The campaign calls for another $17,073 to be spent on a mailed brochure to roughly 25,000 “voter and parent households.”
In 2010, the Fair Political Practices commission issued a warning to the school district over a similar informational mailer that cost more than $10,000, pertaining to a parcel tax campaign that year.